Sustainability Research Institute

Asda Sustainability behaviour change intervention 

Funding body: Technology Strategy Board, ESRC and Asda

Amount: £240K Duration: 2013-2015

Principal InvestigatorProfessor William Young (SRI), Co-Investigator: Dr Ralf Barkemeyer (SRI) Postdoctoral Researchers: Laura Babbs


To develop methodologies/tools based on scientific evidence and business data that promote sustainable customer behaviour relating to product purchase and usage and thereby enhance competitiveness.