School of Earth and Environment

Suzana Matoh Suzana Matoh

Postgraduate Researcher

Email address:
Room: 9.157

Affiliation: Sustainability Research Institute


Prior to my PhD journey I completed my masters degree in Business studies where I was focusing on the role of business opportunity recognition in the business start-up process. I have work experience as a project manager, assistant to the director, and ESL teacher.

I have always been intrigued by how our mind works and how/why we make decisions the way we do. And what factors can facilitate or hinder decision-making processes, especially when taking decisions with a long-term effects. For example, strategic business decisions for sustainable development.

My PhD project is focusing on business decision-making processes that drive the adoption of transformative business models that can potentially deliver material efficiency.

I am a member of the Centre for Industrial Energy, Materials and Products (CIE-MAP) and Business & Organisations for Sustainable Societies (BOSS) research group.


Master of Business Studies, Entrepreneurship – Management of SMEs at Faculty of Economics, University of Ljubljana

BA in Communication Science, Marketing and Marketing Communications at Faculty of Social Sciences, University of Ljubljana

Research Interests

  • Decision-making processes
  • Business models and business model innovations
  • Material/Resource efficiency
  • Complex systems
  • Agent-based modelling

Project details

Project title

Business decision making for material demand reduction


Dr Salley Russell, Dr Katy Roelich, and Professor John Barrett


Funding for this project was received from the Research Councils UK under the Centre for Industrial Energy, Materials and Products (CIE-MAP): EP/N022645/1.

Start date

1st October 2015

Project outline

To achieve transformative business model innovations, we first need to understand how managers perceive and make sense of material efficiency and how they make decisions about business model innovations that potentially deliver material efficiency.

My PhD project will focus on how managerial decision-making drives the adoption of transformative business models that can potentially deliver material efficiency and how this happens. I expect that different understanding of decisions, looking from a cognitive framing perspective, will lead to a better understanding of how decision making processes affect the potential to adopt material efficiency business models.